One of the most important keys to blogging success is providing exceptional content. Follow these five tips to make sure your blog posts not only get read but make people want to come back for more. 1. Choose the Appropriate Tone for Your Blog Every blog has a target audience it's written for. Before you start writing blog posts, determine who your primary and secondary audiences will be. Who will want to read your blog and why? Are they seeking professional information and discussions or fun and laughter? Identify not only your goals for your blog but also your audience's expectations for it. Then decide what tone would be most appropriate for your blog, and write in that tone and style consistently. 2. Be Honest Blogs that are written in an honest voice and truly show who the writer is are often the most popular. Remember, a critical component to a blog's success is the community that develops around it. Represent yourself and your content honestly and openly an...