E-Commerce Opportunities for the Gems and Jewellery Industry - Reduce Marketing and Selling Costs, Tap New Markets E-commerce has transformed traditional business channels for many industries, gems and jewellery being one of them. The Gems and Jewellery industry lends itself perfectly to E-commerce. A consumer can look at magnified images of jewellery pieces on his or her laptop, compare jewellery across three to four stores and have the jewellery delivered to his or her doorstep. The advent of online jewellery shopping would have brick and mortar companies worried. However, for the industry as a whole E-commerce implies exciting new opportunities. It would not be incorrect to state that E-commerce would increase total volumes of sale for the industry. However, the benefit will be enjoyed by those players who can understand online channels of business and use them to their advantage. Business to Business (B2B) Most of the electronic commerce that takes place today is of a b...