Tuesday, December 30, 2008 E-Commerce Is Recession Proof Most businesses would not think that customers being cheap would be a good thing for business. In most cases this is true. However, typically during a recession, people don’t stop spending, they spend smarter. This is beneficial for e-commerce websites because people believe that they get better deals online and are more likely than ever to make purchases online. This is for a few reasons. Customers can compare prices online (make sure your prices are competitive). They can save gas (this is actually a factor in this day and age). Online transaction security has greatly improved recently, increasing customer trust. Some customers feel that buying online helps save the environment. Buying online is simply more convenient for most customers. Product imaging has improved greatly. Customers can now view hi-res product images and videos in seconds online. Product reviews are now prevalent online. Customers are ...